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ABOUT

FUJIKURA

OUR MISSION

Fujikura’s mission is to produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers. We will achieve this by:

  • Our commitment, collaboration, integrity, innovation, leadership and performance with our customers, shareholders, partners, and employees.
  • Crafting the most desirable products, services and educational tools.

THE FUJIKURA PROMISE

Every Fujikura golf shaft is delicately designed through the use of our proprietary ENSO 3-D motion capture fitting system—the first club fitting system that measures information both before and after the ball is hit. With 3-D motion capture, the club and shaft are dynamically measured and recorded throughout the entire swing. These scientific swing analysis variables are then integrated with data from the most advanced ball flight monitors available to produce products that are literally the “world’s best performance golf shafts”. While every other shaft company is developing through trial and error, Fujikura is using science, engineering, and technology to create the best product possible and bring it directly to the consumer.

OUR VALUES

Performance

Excel at what you do and encourage others to do their best. Be ambitious, passionate, and determined to accomplish expected results.

Commitment

Be committed to our brand, our products, customers, and industry. Be dedicated to execute at high standards of quality and take ownership of our company success.

Leadership

Have the courage to shape the future and empower others to take initiative. Have the confidence to try new things, take risks, and be open to criticism.

Collaboration

Develop cohesion by working together as a team to achieve optimal results inside and outside our company. Be open-minded, respect and listen to others, and contribute positively.

Integrity

We will treat the company, co-workers, customers, and partners with respect, honesty, trust, and professionalism.

Innovation

Challenge our creativity, improve our products and processes, be adaptable to new ideas, think outside the box, and never stop learning and growing.

The Fujikura Team