When it comes to designing high-performance golf shafts, materials matter. Steel shafts are “isotropic”, making it very challenging to alter individual performance characteristics of a shaft independently from another. If the goal is to make a steel shaft profile more or less stiff, likely the weight of the product will need to increase or decrease accordingly. With graphite shaft designs, this isn’t always the case.

Because graphite composite shafts can be produced with a multitude of carbon materials, and in some cases multi-material designs, we’re able to independently adjust specific performance variables. We could make a product that’s lightweight and very stiff, or heavier and softer. Simply stated, graphite shafts allow for much more freedom in the design and manufacturing process to unlock unique performance benefits that are geared to a wider array of player types.

The misconception that graphite is only for slower swing speeds or lacks feedback at higher ball speeds is quickly becoming a thought of the past.