Fujikura prides itself on being the leader of design and development of the world’s best performance golf shafts. But we don’t stop there. Our mission at Fujikura is to not only produce the best equipment for all golfers, but to provide golfers and club fitters with the latest information on our technologies and efforts of driving innovation forward. Click on any of the sections below to learn more about our processes, technologies and products.
Introducing Shaft University
Introducing Shaft University – an in-depth look into everything that goes into the creation of our golf shafts.
A look into the impacts and benefits materials have on the shaft’s performance.
Ever wonder what goes into a golf shaft’s design? Dive into the process in our Design 101 segment.
Design 101 - Part II
Part II of Design 101 goes further into the reasons behind design decisions and how they impact the golfer.
The ins and outs of how shafts are constructed.
The Quick Answers
A few of the questions Shaft University will answer.
The technology that sets us apart and improves your game.
VeloCore Technology is a multi-material bias core construction technique that delivers ultimate stability through transition and impact.
enso® – More than a singular technology, enso® represents our commitment to advancing elegant, enlightened shaft design and performance at the highest levels, accounting for the full array of swing, club head, and shaft dynamics in the design process. This holistic approach to shaft development in the context of overall club performance and golfer biomechanics includes a proprietary system which can measure thousands of swings across all shafts recording club performance both pre and post impact, shaft deflection and twist, and club head performance based on shaft movement.
Phantium Finish – A lightweight and proprietary paint technique that optimizes weight savings (up to 6 grams) in paint and clear coats applied to the structure. This process allows Fujikura to reduce the paint’s weight in the production process in order to maximize material placement in our lightweight and premium products.
H.I.T. – HIGH INERTIA TIP – This technology maximizes the energy created during your downswing and then releases that energy right before impact, which means the tip end of the shaft accelerates faster to the ball. This provides optimal spin, regardless of ball flight.
VeloCore technology is a multi-material bias core construction technique that delivers ultimate stability through transition and impact (maximizing clubhead MOI) – increasing velocity and smash factor. The multi-material core is crafted with full-length, ultra-high modulus Pitch 70 Ton Carbon Fiber — 150% stronger and more stable than T1100g — for ultimate stability, and 40 Ton bias layers ensure incredible feel.
Ventus, new for 2019, utilizes VeloCore to deliver ultimate stability through transition and impact. Ventus with VeloCore Technology promotes consistent center-face impact and provides ultimate stability, tightening dispersion and increasing control. The result is a shaft that maximizes the MOI and ball speed of your clubhead through the reduction of twist during the swing and at impact, especially on off-center hits.
TAPER DESIGN – Data from Enso consistently showed that more surface area with a larger handle allowed the golfer to grip the club effectively with less effort. Both avid golfers who may grip their clubs too tightly and golfers who want to hit the ball more consistently on the center face of the club can benefit from this feature. Currently only available on Speeder PRO.
The role of the bias layer in golf shafts is to promote twisting strength, reduce torque, and increase stability. The bias layer is usually laid on the mandrel at 45 degrees adjacent to 0 degree layers.
In the Speeder Evolution IV, our engineers have moved the bias layer from the traditional innermost layer and put it in between straight layers (0 degree layers) which provides a much smoother loading and feel to the shaft.
Metal Composite Technology (MCT) is the latest CG Improvement by Fujikura which joins Composite Carbon with an array of metals. MCT is extremely strong but also enables us to add weight in key points in the shaft for improved feel or kick speed. For example, in the Speeder Evolution Series of products the addition of the Metal Composite Technology (MCT) below the grip position creates a slight counterbalance feel to help with swingweight and speed.
Our MCI irons are made with MCT and designed to give you the best of both worlds. The MCT evenly balances the shaft’s center of gravity allowing for better control and superior feel. It brings a nice flow of frequency and torque to your swing because the weight is more evenly distributed.
MAXIMUM CARBON FIBER CONTENT – Provides greater stiffness and strength compared to a standard/conventional material at a similar weight. This allows for increased stability, distance, and feel. Materials containing an extremely high fiber content are difficult to make, and only the best, high-precision material suppliers can accomplish it. They make it exclusively for Fujikura Golf.
HDCC – The High Density Composite Core allows us to shift weight towards the butt section of the shaft. This creates a counter balanced feel, a higher balance point, and lower swing weight. HDCC is also used in the tip section of the PRO Irons to achieve proper swingweights at standard lengths.
MULTIAXIAL REINFORCED MID-SECTION – MRM-S strengthens the outer wall of the middle section to prevent ovalization and promote efficient energy transfer.
Introducing the Motore X
A name known for high-performance and unrivaled feel by tour players and golfers worldwide – the all-new Motore X infuses a legendary brand with a decade of learnings for a new type of speed.
The New Additions to the Ventus Family
The incredibly successful Ventus is now available in 2 new launch profiles.
Fujikura Tour with Chris Trott
Taylormade’s Chris Trott visits the Fujikura headquarters with and inside-tour of the studio.
The 2019 Ventus
Watch how the Ventus keeps you in the fairway and drastically improves your game.
Custom Fitting – Michael
Michael discusses the immediate distance gain after being custom fit with new Fujikura shafts.
Tip Trimming with #AskChad
#AskChad, how do you tip trim your Fujikura golf shaft?
Pro Irons with #AskChad
#AskChad discusses the Pro Iron Shafts with HDCC Technology.
Custom Fitting – Lisa
Lisa is simply “very impressed” with the custom fitting process and finds that the ball is going straighter.
Launch and Spin Chart
Shaft Profile Guide
The following tip trimming instructions are suggestions only, as we generally do not recommend tip trimming on any driver or 3 wood shafts based on the composition of our shafts and how that could affect performance. We recommend that you consult your custom fitter or club-builder for the best tip trimming suggestions based on your individual swing and desired results. To locate a Fujikura custom fitter near you, please use our Dealer Locator.
In general, tip trimming can be used to achieve a stiffer shaft profile, lower launch, and/or lower spin. Tip trimming 1 “is equivalent to one flex, so for example, if you wanted to stiffen your S flex to an X flex then you would tiptrim 1”. Or maybe you decide that you want to play in between S and X flex, so it is suggested to tip trim 1/2”.
All Wood Shafts
PRO and Vista PRO
1/2″ increments starting with #3 and butt trim to length
butt trim to length
Buying golf clubs without first being fitted for custom golf shafts is like buying a car with only one driver’s seat position. You may get lucky and that may be the perfect position for your feet to comfortably reach the pedals. But more likely you are going to need to adjust the seat. You can still operate the vehicle from that one locked position but it will be more difficult to control. The same thing happens in golf when you use shafts that are not custom fitted to your game – you can still hit shots but they will be more difficult to control.
A golf swing is all about angles. The fewer angles you create, the simpler your golf swing is and the easier it is to consistently deliver the clubhead to the ball in the proper position. Every extra angle that is created in a golf swing requires a compensation to return the clubhead squarely to the ball. And the quickest way to create unnecessary and unwanted angles is with improperly fitted golf clubs.
Often you hear high-handicappers dismiss custom fitted clubs by stating their games are not good enough to warrant such an “extravagance.” But they could be confusing cause and effect. It may well be that poor-fitting clubs have doomed their chances for success from the beginning. Many golf swing ills can be cured simply by obtaining proper-fitting equipment.
Standing too far away from the ball? Shafts too long. Hands too low at address? Clubs too short. Hanging iron shots out to the right? Shafts too stiff. An expert club fitter will quickly recognize these and other swing flaws that flow from equipment that is simply not suited to the player.
Golf is hard enough to play – we all know that. You want to whittle away as many variables in the hunt for par as possible. Click here to try our online fitting tool and click here to see which shaft best fits your swing. Once you know your golf shafts have been fitted properly and bad shots are still coming you know it is time to go to work on that swing.
We have certified Charter Dealers across the entire nation ready to find the right shaft for your swing. We invite you to find a Fujikura dealer near you.
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